Well folks, we've received an official notice that we may no longer sell candles in Jack Daniel's® containers due to trademark issues. While we of course understand the need to protect your brand and to prevent consumers from confusing our product as something Jack Daniel's® endorses, we feel this is an important topic to discuss. It seems smaller brands react with excitement and enthusiasm when they see their bottles turned into candles. Numerous brands have chosen to work together with us and we receive loads of support from our local community. Is the issue here the size of the company and their strong legal team? Should large brands consider creating a department for creative reuse of their products? The catch 22 is that while being more environmentally friendly, repurposing actually takes more time and effort than manufacturing a new container specifically meant for the intended purpose.
We hate to read, "We believe that the best place for our empty bottles is actually in the recycling bin." Obviously, we disagree! We've never had any safety issues with the Jack Daniel's® containers after many tests and we find it extremely unfortunate that the company is unable to consider even adopting repurposed candles as their own product. While we've come a long way with "green business practices", we've still got so much further to go.
In other news, we are very excited for the opportunities to work together with FEW Spirits on numerous projects and with Bluecoat Gin on creating candles out of their beautiful bottles. We're thrilled that these companies are enthusiastically pursuing creative repurposing of their bottles! Let's hear it for the companies out there that believe in creative repurposing!